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QUESTION: What is Web site optimization?


ANSWER:


Web site optimization is the process of reviewing and refining a Web site or selected elements of a Web site in order to attain an opportune search engine ranking for the site. Web site optimization encompasses a number of techniques to compose and improve the contents of a Web site. Because search engine rankings are crucial to a Web site's visibility on the Internet, Web site optimization is a vital piece of a successful online marketing strategy. A Web site should be optimized before it is submitted to search engines and directories.

 

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