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QUESTION: What is pay-per-click advertising?

ANSWER:

Pay-per-click advertising is a very common type of paid search-engine inclusion. In pay-per-click advertising the advertiser — i.e. Web site owner — bids on a submitted site's ranking for a given search phrase and is subsequently billed the bid amount each time a visitor to the site arrives there via the search engine. The highest bidder gains the highest ranking. The second-highest bidder gains the second-highest ranking, etc. Pay-per-click can be a rather costly solution but remains the only way to guarantee a high search engine ranking.

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