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QUESTION: How do search engines list and rank sites?

ANSWER:

That depends on the search engine. Each search engine and directory has its own set of Web site ranking and listing criteria. Generally, search engines utilize proprietary ranking algorithms to determine the relevance and hence the listing of a visited site. Most search engines use spider technology when determining if a Web site's content is relevant to a submitted search phrase. When deciding site rankings, search engines zoom in on such Web site elements as Meta tags, keyword usage, page copy, and the relevance of inbound hyperlinks. Web directories generally rely on human editors, and site inclusion and ranking decisions are in the hands of those editors. The editors decide if a suggested URL will be included in the directory, and if so, in which category and subcategory it will reside. Most directories present directory listings alphabetically.

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